Architecture intelligence for founders who ship.

Build notes on Framer, web architecture, and the structural decisions that separate a website from a system.

Featured researchWebsite Architecture

What Technical Companies Use for Their Marketing Websites.

“Technical products do not necessarily need technical marketing websites.”

Technical products often run on sophisticated application stacks while their marketing websites run on Webflow or Framer. We looked at the distinction between the two surfaces and what the current ecosystem reveals.

10 min readRead Research
EXPLORE BY AREA

A small taxonomy, built around the work.

3 AREAS

How Research gets made. The standard every piece of Research is held to.

01

Sourced, not synthesized

Every piece of Research traces back to a real build, a real teardown, or a real production decision — not a generalized summary of what other sites already say.

02

Dated and reviewed

Framer and the surrounding tooling move fast enough that undated Research goes stale silently. Publish dates remain visible, and aging guidance gets revisited, not left live by default.

03

Written for the build, not the algorithm

Structured around the actual decision a founder is facing — architecture, positioning, conversion — rather than shaped to rank for a keyword.